2012 Online and Email Advertising Rate Card
Graphical Ads
FFToolbox is currently working with Big Lead Sports by FSV to manage all of our website advertising. We currently accept 728x90 banners, 160x600 skyscrapers, 300x250 rectangles, 120x700 gutters, as well as custom ad units.
About Big Lead Sports by FSV:
Big Lead Sports by FSV is an integrated marketing and media company with two key business units: the FantasyPlayers.com Network, a dynamic fantasy sports portal featuring 100+ leading fantasy websites and FSV Advisors, the firm's consulting practice leveraging the principals' decades of collective experience in professional sports, new media and technology. http://www.fantasysportsventures.com
Email Newsletter Advertising
Do you want to market your services or products to die-hard sports fans? We offer email advertising in our weekly newsletter that has 66,000+ opt-in subscribers.
We offer two ad positions in each newsletter and can provide tracking data from our HTML-enabled subscribers, including number of opens and click-throughs. We send out newsletters each week on Tuesday or Wednesday. View example of newsletter
Top Ad Position
This position is above the FFToolbox.com content in the newsletter. It can include a graphic/banner ad (maximum 400px wide and 70px tall) and up to 150 words.
Rates:
January - April: $100 per week
May: $150 per week
June: $250 per week
July: $375 per week
August - September 1st: $500 per week
September 8th - December (Each NFL week): $175 per week
2nd Ad Position
This position is within FFToolbox.com content, about mid-way down the email body. It can include a graphic/banner ad (maximum 400px wide and 70px tall) and up to 150 words.
Rates:
January - April: $50 per week
May: $75 per week
June: $125 per week
July: $175 per week
August - September 1st: $250 per week
September 8th - December (Each NFL week): $100 per week
Availability:
Testimonials
[With an ad in the FFToolbox newsletter] I had quadruple the regular traffic, and about 5-10x the regular amount of registrations (free ones)...
Great service..Thank you so much. I plan on ordering more ads later!
Thanks,
Randy Leslein
President and Founder, FanSoft Media
| Date | Top Position | 2nd Position |
|---|---|---|
| 02/08/12 | $100 | $ 50 |
| 02/15/12 | $100 | $ 50 |
| 02/22/12 | $100 | $ 50 |
| 02/29/12 | $100 | $ 50 |
| 03/07/12 | $100 | $ 50 |
| 03/14/12 | $100 | $ 50 |
| 03/21/12 | $100 | $ 50 |
| 03/28/12 | $100 | $ 50 |
| 04/04/12 | $100 | $ 50 |
| 04/11/12 | $100 | $ 50 |
| 04/18/12 | $100 | $ 50 |
| 04/25/12 | $100 | $ 50 |
| 05/02/12 | $125 | $ 75 |
| 05/09/12 | $125 | $ 75 |
| 05/16/12 | $125 | Sold |
| 05/23/12 | $125 | Sold |
| 05/30/12 | $125 | Sold |
| 06/06/12 | $250 | Sold |
| 06/13/12 | $250 | Sold |
| 06/20/12 | $250 | Sold |
| 06/27/12 | $250 | Sold |
| 07/04/12 | $375 | Sold |
| 07/11/12 | $375 | Sold |
| 07/18/12 | $375 | Sold |
| 07/25/12 | $375 | Sold |
| 08/01/12 | Sold | Sold |
| 08/08/12 | Sold | Sold |
| 08/15/12 | Sold | Sold |
| 08/22/12 | Sold | Sold |
| 08/29/12 | Sold | Sold |
| 09/05/12 (NFL Week 1) | Sold | Sold |
| 09/12/12 (NFL Week 2) | Sold | $100 |
| 09/19/12 (NFL Week 3) | Sold | $100 |
| 09/26/12 (NFL Week 4) | $175 | $100 |
| 10/03/12 (NFL Week 5) | $175 | $100 |
| 10/10/12 (NFL Week 6) | $175 | $100 |
| 10/17/12 (NFL Week 7) | $175 | $100 |
| 10/24/12 (NFL Week 8) | Sold | $100 |
| 10/31/12 (NFL Week 9) | $175 | $100 |
| 11/07/12 (NFL Week 10) | $175 | $100 |
| 11/14/12 (NFL Week 11) | $175 | $100 |
| 11/21/12 (NFL Week 12) | $175 | $100 |
| 11/28/12 (NFL Week 13) | Sold | $100 |
| 12/05/12 (NFL Week 14) | $175 | $100 |
| 12/12/12 (NFL Week 15) | $175 | $100 |
| 12/19/12 (NFL Week 16) | $175 | $100 |
| 12/26/12 (NFL Week 17) | $175 | $100 |
Radio Show / Podcast Sponsorship
With an average of 3,000 downloads per week, sponsoring FFToolbox's podcast can reach the serious fantasy football fans. Beginning in July through the end of the NFL season, FFToolbox produces a live 30-60 minute radio show at 7pm Eastern on Tuesdays, which is recorded and then made available for download. We are currently ranked in the top 200 of iTunes' list of top Sports & Recreation Podcasts. We have one sponsorship slot (at the very beginning) available per show for $30.
The sponsorship rate is $50 per week.
Availability:
| Date | Sponsorship |
|---|---|
| 05/15/12 | $ 50 |
| 05/22/12 | $ 50 |
| 05/29/12 | $ 50 |
| 06/05/12 | $ 50 |
| 06/12/12 | $ 50 |
| 06/19/12 | $ 50 |
| 06/26/12 | $ 50 |
| 07/03/12 | $ 50 |
| 07/10/12 | $ 50 |
| 07/17/12 | $ 50 |
| 07/24/12 | $ 50 |
| 07/31/12 | $ 50 |
| 08/07/12 | $ 50 |
| 08/14/12 | $ 50 |
| 08/21/12 | $ 50 |
| 08/28/12 | $ 50 |
| 09/04/12 (NFL Week 1) | $ 50 |
| 09/11/12 (NFL Week 2) | $ 50 |
| 09/18/12 (NFL Week 3) | $ 50 |
| 09/25/12 (NFL Week 4) | $ 50 |
| 10/02/12 (NFL Week 5) | $ 50 |
| 10/09/12 (NFL Week 6) | $ 50 |
| 10/16/12 (NFL Week 7) | $ 50 |
| 10/23/12 (NFL Week 8) | $ 50 |
| 10/30/12 (NFL Week 9) | $ 50 |
| 11/06/12 (NFL Week 10) | $ 50 |
| 11/13/12 (NFL Week 11) | $ 50 |
| 11/20/12 (NFL Week 12) | $ 50 |
| 11/27/12 (NFL Week 13) | $ 50 |
| 12/04/12 (NFL Week 14) | $ 50 |
| 12/11/12 (NFL Week 15) | $ 50 |
| 12/18/12 (NFL Week 16) | $ 50 |
| 12/25/12 (NFL Week 17) | $ 50 |
Purchase
Contact Jeff Christiansen (703-772-6456) for newsletter and podcast inquiries. We will respond to all inquiries within 1 to 2 business days.
Terms
- Payment is due upon receipt of invoice. Payments can be made by check or via paypal.
- FFToolbox.com LLC does not accept advertising from casino or adult-content sites.
- FFToolbox.com LLC is not accepting any new affiliate programs.
Purchase
Contact Jeff Christiansen (703-772-6456) for newsletter inquiries. We will respond to all inquiries within 1 to 2 business days.
